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| MAGAZINE ADS: |
EX 01: RETAIL,contemporary furniture magazine ads. |
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project: Designing a variety of ads promoting European contemporary furniture lines available at client's San Diego location. Overtime, the campaign included a number of advertising campaigns placed in 944, Riviera Interiors and San Diego Magazine
client: Hold It Contemporary Home, San Diego, CA 2006-2008 |
EX 02: CORPORATE,biotechnology magazine ads. |
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client: Innovive Inc, San Diego, CA 2006-2008
project outline: design and marketing management.
Design of a full line of corporate print(magazine ads, corporate brochure, product cut sheets) and web collateral, accompanied by a full line of tradeshow boths and displays, product packaging, signage and even changing the office interior: all in order to introduce a "the strong and mature company". This strategy, in combination with an excellent product and great management, allowed Innovive to reposition its brand from
innovation to performance in July 2007.
The Results: Innovive disposable rodent caging system is on the top search lists, its customer base includes a number of high-level clients, ranging from
UCSD to National Institute of Health. Though relatively new, the brand is not only recognized in the industry, but also considered to be one of the strongest players on the international market. |
BROCHURES, CATALOGUES, COVERS: |
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The 2007 Program Catalogue
for 11th annual Gerry Wilson Better Business Bureau Golf Classic
client: Durrani Design
2007
The Program for 11th annual Gerry Wilson BBB Golf Classic and the ad for Durrani Design.
Better Business Bureau
Durrani Design
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LOGOS: |
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Logo for Mamaisms Gear
Mamaisms Gear, Wilmington, NC
Dec, 2007
Mamaisms Gear needed a logo that spoke of the generations of mother's wisdoms, of the tried and true sayings that make up the better part of our mothers' vocabulary.
The Radiatng Spoon of Wisdom lends its retro feel to the more modern lines of the Neutra typeface- a powerful font that combines a superior clarity with a slightly off-balance, human warmth.
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